Promo Models

Promo Models

Promo modeling opportunities are found everywhere from trade shows, online advertising, commercial print ads, conventions, or anywhere something is trying to be marketed or sold to consumers. Promo models are typically attractive individuals who are hired to represent the product being featured and are responsible for drawing in attention to sell and promote the goods or service. Typically promo modeling involves interacting with customers and encouraging them to sample or try out various products. Usually, promo models are required to be able to talk about, demonstrate, provide information, and explain the goods or services represented.

Brands hire promo model as a way to give their customers a way to relate to actual people. For these reasons, those who have a very outgoing personality are naturally well-suited for this job. People with a positive attitude and the ability to follow instructions will thrive in the promotional modeling field. In some cases, promotional models might also receive some kind of training or briefing in relation to the products or services they need to represent.

So, what do promo models usually do? In most cases, they would work at public events. However, they can also find work for on-site promotional initiatives, in-store sales campaigns, and many other situations in which a brand might need models to represent it.