What Do Promotional Models Do?
By Elisa C.

Promo Modeling

Promotional modeling is one of the most widespread and fast-growing branches of modeling. As the name of their position might imply, promotional models, are often hired to promote products and/or services. Promotional models are usually hired by brands, producers, as well as services who are looking to drive the demand for what they offer.

In some cases, promotional models even act as spokesmodels, or brand ambassadors, representing the image of the brand they work for. Promotional models are not exactly trained in sales and customer services, although it is very common for them to receive a briefing from their employers, In most cases, they are able to interact with the audience and provide some customer feedback, as well as representing the brands they work for in other ways.

Promotional Modeling

These days, promotional modeling is also acquiring a brand new dimension due to social media and remote collaborations between brands and models. Some promotional models work through their social media accounts (such as striking deals to post a given number of pictures and stories representing a specific product or service). Having said that, the core definition of promotional modeling is more about being there and interacting with people in real-world situations. In fact, most promotional models work at conventions, events, sporting happenings, clubs, retail stores, shopping malls, trade shows, and more. Essentially any major event or retail locations where the brand needs to interact with a fairly large audience, requiring modeling services, spokesmodels, or brand ambassadors. There are no limits to what kind of product or service a promotional model can represent. From consumer electronics to the automotive industry, anything goes.

Becoming a promotional model can have many benefits because it offers a wide range of engagement possibilities. Professional models generally need to be able to be a bit more flexible when it comes to getting familiar with the company and brand they need to work with, and in some cases, even learning more about how to interact with the audience and engage with the crowd in order to make the most out of the experience. In conclusion, professional modeling is a vast and incredibly diverse industry, which can sometimes be challenging, although very rewarding and dynamic, ideal for people who like to be out there, meet new people and challenge themselves professionally and personally! There is always a huge demand for promotional models, as this industry is increasingly on the rise.